Niche credibility
Built a personal brand to 10,000+ followers in the ServiceNow ecosystem and spent the last 5 years growing niche authority on LinkedIn, so the strategy stays grounded in what actually earns attention in this market.
LinkedIn Growth for ServiceNow Partner Founders and Executives
Building trust and winning leads for ServiceNow partners.
Your expertise should be building trust with buyers and creating direct-sourced opportunities. Stay visible without taking time away from the highest-leverage work.
Built for
ServiceNow consultancies, implementation partners, managed services firms, and ecosystem executives
Focused on
Direct pipeline, buyer trust, warmer intros, and sharper founder positioning
Trusted By
Teams building businesses in and around the ServiceNow ecosystem.
Why The Now Ghost
Content written by a ServiceNow expert.
Refined by proven LinkedIn operators
Lessons drawn from high-performing operators like Justin Welsh, Will McTighe, and Shamus Madan, then adapt those lessons to enterprise buyers, partner firms, and ServiceNow-specific positioning.
Tied to outcomes
The work is designed around business outcomes like inbound leads and sales conversations, not just shipping posts to hit a content quota.
What Gets Written
Winning trust before the first call.
Category Authority
Posts that sharpen your point of view on workflow automation, enterprise ops, AI agents, and platform strategy.
Buyer Education
Content that helps CIOs, COOs, transformation leaders, and partner-side buyers understand why your approach wins.
Trust Assets
Founder stories, delivery lessons, client insight, and market commentary that build buyer trust before outreach.
Direct-Sourced Opportunities
Offers, calls to action, and post sequencing built to generate DMs, warmer intros, and qualified conversations.
What's Included
Built to keep you visible without taking over your calendar.
1 biweekly 45-minute interview
A focused conversation to pull out angles, insights, stories, and market perspective from your week.
3-5 posts per week
Publishing cadence is driven by the right strategy, not a random content quota.
Ghostwriting in your voice
Sharper, clearer, more consistent posts without losing the voice buyers already trust.
Async approvals and scheduling
Review stays lightweight so LinkedIn does not become another operational burden on your plate.
Custom LinkedIn strategy per client
Every engagement is shaped around your market, your offer, your buyer, and your growth priorities.
What This Should Lead To
Optimized for business outcomes.
More inbound DMs
More relevant people reaching out because your positioning is clearer and your ideas travel further.
Warmer referrals
Your network has better language to describe what you do and why you are credible.
More trust before intro calls
Buyers arrive with more context and less skepticism because they have already seen how you think.
Stronger founder authority in the ecosystem
Your name gets associated with sharp thinking, not just another generic ServiceNow services pitch.
Less founder time spent writing
You stay the face of the brand while reclaiming hours for sales, delivery, hiring, and partnerships.
Ideal Clients
This is for you if your company sells into or around the ServiceNow ecosystem.
Best fit
- ServiceNow consultancies and implementation partners
- Managed services and platform support firms
- Productized service firms building around the ServiceNow ecosystem
- Executives who need a stronger LinkedIn presence without becoming full-time creators
Usually not a fit
- Teams looking only for vanity metrics
- Brands without a clear service, offer, or market point of view
- Companies unwilling to turn executive expertise into a real narrative advantage
How It Works
You stay the face. The system runs behind the scenes.
Insight extraction
Strongest beliefs, client proof, delivery insight, and founder story get pulled into the content engine.
Buyer-facing positioning
Angles get built around the ideas that attract your market, build trust, and support direct-sourced opportunities.
Writing and publishing support
Each post gets drafted, refined, and prepared so your profile stays active without draining operator time.
Lead capture
Profile, calls to action, and post sequencing stay aligned around converting attention into qualified conversations.
Selective Engagement
Only a small number of clients at a time.
Best fit for ServiceNow partner founders and executives who already know LinkedIn matters and want a strategic partner who can turn that channel into more trust, more visibility, and more qualified conversations.
Apply to Work TogetherApply
Share your firm details to see if there's a fit.
This short form helps assess your ServiceNow motion, your deal profile, and whether LinkedIn can realistically help turn LinkedIn into inbound leads.